Organizational Redesign at Vodafone Idea Limited

In 2017, the Indian mobile industry witnessed hyper competition with the entry of Reliance Jio Infocomm Limited (Jio) that offered extremely low priced plans. This led to an explosion in the voice and data volume growth in India. Aggressive price plans including deeply discounted unlimited voice bundled data plans were offered by the existing operators to retain subscribers. Consequently, high ARPU consumers migrated to lower priced ‘unlimited voice bundled data plans’. Besides, the impact of a steep reduction in the domestic and international MTC settlement rate impaired Airtel, BSNL, Reliance Communications, Aircel, Vodafone, and Idea’s revenues and earnings....